About Workstream Automation

Workstream Automation was created in 2003 by a team of experienced IT and business professionals. It delivers tools and methodologies that help clients analyze, improve and to automate business processes. Workstream’s goal is to make our clients more responsive and productive in a short span of time. We enable them to quickly optimize their business processes by supplementing unique Workstream tools with our strong domain knowledge of the related industry. Emphasis is not just on identification of improvements but also on rapid realization of target gains.

Besides directly serving selected clients, Workstream Automation also works closely with other partner consulting firms. We help them serve their own clients by making available to them innovative process optimization tools and methodologies. Providing quality training to users of our tools is an important component of the knowledge-transfer.

We achieve our key goal of speed of implementation by putting the prototyping tools into the hands of business process owners in the client organization. The Workstream tools have been created specifically to provide an intuitive environment that supports closer working relationships between business users and software developers across the whole “Model – Develop – Deploy – Manage” lifecycle.

To deliver these ground breaking tools to market, Workstream Automation has assembled a team with a wealth of experience in business process modelling, automation and process improvement, backed by domain expertise in related industries. We understand our clients’ needs because we’ve been there, managing a wide of range of businesses around the globe, and successfully delivering major process improvement and IT projects on time and to budget, time after time.

WAL

Urooj Shaikh

Urooj Shaikh

CEO and Director

Urooj Shaikh

Urooj is a passionate technology professional and the founder of Workstream. With an engineering degree from Imperial College, London, Urooj is a hands-on IT professional, extremely adept at devising business driven IT solutions.

Urooj has over 25 years of experience working in Europe and the Middle East in the areas of enterprise solutions architecture, cloud computing and digital transformation. His experiences include technology consulting with Accenture in London, building a 5 million song database at Shazam, managed the break-up of Nokia’s technology platform. He has worked on consulting assignments at JP Morgan Chase, Morgan Stanley, Deutsche Bank, RBS, Santander and Bank of America / Merrill Lynch.

With an inclusive mentoring management style Urooj has developed high performance teams by ‘walking the talk.’ A keen technology enthusiast, Urooj now lives in Dubai and is currently working towards building the next generation fintech platform for process optimization.

Samra Shaikh

Samra Shaikh

Director

Samra Shaikh

Samra is an experienced Business Transformation Consultant in the information technology and services industry. Skilled in business process improvements, progress monitoring and client delivery she has over 20 years of project management experience managing full life cycle projects. She started her career with American Express, joined ITT Sheraton before joining American President Lines – Europe where she worked for the next 10 years to lead various projects ranging from management reporting to operational efficiency enhancements.

Since early 2009 Samra has been involved in business process re-engineering and automation assignments for clients in Egypt and the Middle East assessing processes, analysing inefficiencies and recommending solutions.

Samra holds an MBA from the Institute of Business Administration (Pakistan) and a MSc in Business Finance from Brunel University (UK). She is also a qualified PRINCE2 project manager, CQI -IRCA Lead Auditor for ISO 9001-2015 and a trainer for Workstream BusinessAnalyst.

Our Core Team in Pakistan

Abbas Iqbal

Abbas Iqbal

CEO & Alliance Partner of WAL

Abbas Iqbal

Abbas has over 25 years of professional experience in the areas of sales, service management, customer experience, products and financial management. He is a talented management consultant and has worked with a diverse range of organizations in Pakistan and across South East Asia, Middle East and North Africa. His assignments have ranged from sales optimization, upsell/cross sell, relationship management, product optimization, process re-engineering to developing a complete sales transformation program for his clients.

Before joining Workstream, Abbas has worked with a number of leading banks and multinational companies in senior positions including Barclays, Citibank, Standard Chartered, Lakson Group, Mashreq Bank, Grindlays and DHL Worldwide Express.

Abbas is also a passionate sales coach and mentor focused on the development of top performing teams. For the past 9 years he has successfully executed various training and consulting projects in 10 different countries engaged with 50+ banks and multinational organisations and trained over 50,000 people.

Kamran Siddiqi

Kamran Siddiqi

Program Head

Kamran Siddiqi

Mr. Kamran Siddiqi is a cross-functional program management specialist, with over 18 years of experience managing mid to large-scale, high-visibility software, and mobile application projects for both local and international clients.

Mr. Siddiqi has hands-on experience running the entire lifecycle of software product management, from ideation and development to launch, marketing, and end-of-life, and to creating and bringing to market products that meet the needs of customers and deliver value to the business.

Mr. Kamran did his BSC (Hons) in computing software development from the University of Huddersfield.

Hassan Khan

Hassan Khan

Team Lead HR, Finance and Admin

Hassan Khan

Hassan holds a diverse portfolio of Team Lead HR, Admin and Finance for Workstream Automation Pakistan. He brings 11 years of professional experience which includes developing organizational policies, implementing rules / procedures / directives applicable under various statutes relating to recruitment, training, evaluation, grievance handling and finance. Hassan is also instrumental in helping Workstream acquire the ISO 9001-2015 certification and maintaining and tracking ISO compliance and document archiving.

Prior to joining Workstream, Hassan Khan worked as a satellite communication engineer for a local news channel, where his responsibilities included maintaining and supervising connectivity between various regional Satellite Earth Stations and ground units.

Hassan Khan holds an MBA in Human Resources and a BSc in Computer Engineering.

Abdul Hayee

Abdul Hayee

Team Lead Technical Support & Systems Administrator

Abdul Hayee

Abdul Hayee holds the title of Team Lead Technical Support and System Administrator at Workstream Pakistan. He brings 6 years of professional experience in Cloud Server infrastructure and is the main person to take Workstream applications to the Cloud. He is responsible for the daily management, upkeep and configuration of cloud and physical servers of the company. This includes installing and upgrading and managing servers, networks, IT security systems and other critical components of IT infrastructure. He also heads the technical support department and plays a key role in managing client’s issues and their resolution. Abdul Hayee holds a degree in Computer Science and is also a certified ACCP Software engineer.

Our Valued Partners

Our ISO Certifications

ISO 9001:2015
ISO 9001:2015 certificate
ISO 27001:2022
ISO 27001:2022 certificate

ISO 9001:2015 and ISO 27001 certifications enable Workstream to achieve its quality management and security goals by establishing and maintaining systematic, standardized processes that ensure the consistent delivery of high-quality products and services. These certifications also reinforce the company’s commitment to robust information security practices, safeguarding sensitive data, and minimizing risks associated with information breaches, thereby enhancing overall customer trust and operational efficiency.

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